Hardware Leak · May 30, 2014
Micromax Windows Phone 8.1 Handset Is Power Packed, Details Leaked
Specifications for an unannounced Micromax Windows Phone 8.1 handset have surfaced, pointing to a high-end configuration aimed at value-conscious buyers.
It is imperative to get local manufacturers on board, if one wants to really conquer a market. Global hardware leaders may have all the technical know-how in the world, but they can rarely match local vendors in evaluating what the public demands. Leaked details of an upcoming Micromax handset suggest the Indian OEM is preparing a Windows Phone 8.1 device with decidedly premium internals.
The leak was first highlighted by a Twitter source and later picked up by Microsoft watchers as evidence that Micromax was moving beyond entry-level specifications.
Leaked Specifications
| Component | Reported Detail |
|---|---|
| Processor | Qualcomm Snapdragon 800 |
| Memory | 2 GB RAM |
| Storage | 16 GB internal |
| Display | 5-inch Full HD touchscreen |
| Camera | 13 megapixel rear camera |
| Operating System | Windows Phone 8.1 |
Micromax was among the manufacturers Microsoft named as a new Windows Phone hardware partner earlier in 2014, alongside Prestigio.
Why Local Manufacturers Matter
Engaging regional OEMs helps Microsoft reach price points that global brands struggle to match, while tailoring hardware to the preferences of buyers in emerging markets. A Snapdragon 800-powered Micromax handset would represent a step up from the budget devices that have historically dominated the Windows Phone lineup in regions such as India.
The leak surfaced weeks after Microsoft publicly welcomed Micromax and Prestigio to its Windows Phone hardware program.